The Balance of Expertise and Artificial Intelligence in Future SEO Strategies.
✅ Automation and Intelligence Powered AI SEO
Strengths of AI Powered SEO include:
1)The amount of data AI algorithms can process includes search trends, competitor analysis, and SERP patterns.
2)Automation of tasks such as creating outlines, drafts, and keywords can be done at an unprecedented speed and scale (ChatGPT, SurferSEO, Jasper, etc.)
3)Also, AI can make educated guesses on voicing and trending searches for the future.
4)Provides audience tailored content. Weakness:
5)AI algorithms struggle to develop an understanding of brands, leading to the lack of creativity.
6)AI tends to be generic and fails to create unique content unless guided and supervised by humans.
7)Major Changes to Google such as EEAT would require the SEO to make use of real human authority signals.
✅ Human SEO (Strategy + Creativity)
Strengths of humans:
1)Unlike AI, humans understand the general vision and emotion of a brand, alongside the story behind it.
2)Building backlinks, and influencer outreach for public relations is human driven.
3)Google has guidelines, and humans have better understanding and adapt to ethical SEO.
4)Altering the EEAT (Experience, Expertise, Authoritativeness, Trust- Authorisation) and social experiences require human creativity.
Limitations:
1)Human errors can be time consuming such as with content optimization and analysis.
2)An insufficient amount of human input can lead to an unbalanced amount of effort, leading to bias.
🔮 Future Alert: Repetitive and data heavy tasks require manual supervision, strategy development and creative input to properly execute.
